Evolution of SwimsCool

SwimsCool’s Story

  • Today, SwimsCool offers an array of private aquatic lessons, which include learn-to-swim classes for beginners, engaging parent-and-tot sessions, advanced swimming lessons catered to swim team preparation, swim camp and lifeguard training for older kids.  Each lesson is thoughtfully customized to align with the individual learning styles, unique needs, and specific goals of every student, creating an encouraging environment that promotes a positive learning experience and leads to lasting results. The impressive success of the program is not merely coincidental; it is a result of immense dedication, intentional effort, hard work, and numerous hours spent developing innovative swimming lesson plans, along with effective online marketing efforts and genuine word-of-mouth referrals from satisfied clients.

    Fast forward several years, thanks to the tremendous support dedicated clients, the program, now thriving under the leadership of Carmelle has greatly expanded its reach to include various suburban areas in Los Angeles, such as Beverly Hills, Bel Air, and Brentwood, teaching hundreds of kids of all ages how to be safer, smarter, and more skilled in the water. Although still small in size, SwimsCool vision is to one day include summer camps focusing on children’s ocean safety, waterpolo classes, and a world leader in swim instruction and water safety using it’s easy to learn, robust, curriculum and scalable model.

Child swimming underwater in pool with goggles

What We Stand For

Magic wand illustration with sparkles icon and "TinyWow" text

Our mission is to foster independence and a love of swimming in your little ones, through creative lesson plans and prompts.

Child jumping into a swimming pool wearing goggles and swimwear.

Swim education, through play-based learning, not only cultivates essential water safety skills but also ignites a lasting passion for swimming in children, shaping their aquatic journey for years to come”

— Coach Carmelle, Founder of SwimsCool

Young child in a pool, partially submerged, playing with floating toys.
Outline of a globe with two heart shapes above it, in blue

Our Values

Diversity and Inclusion

Learning to swim is a necessary life skill for every child. We want to create an inclusive culture where diversity is accepted and valued in all its beautiful forms.

Blue arrows pointing towards a sun with a star inside

Integrity

We believe in honesty, respect, and commitment, choosing what’s right over what’s easy, convenient, or profitable and holding true to our word.

Silhouette of a head with a brain and radiating lines

Continuous learning

We believe kids should experience the excitement of learning how to swim, develop the motivation to acquire new skills, and to build upon the skills they know.

Four interconnected outlined hands forming a square, symbolizing teamwork and unity.

Child Empowerment

We believe in empowering children so they can build a sense of comfort, confidence, self-awareness, courage, and physical strength in and around the water.

Start the adventure today.